Customer Analytics Stories

By Karen Joy Bacudo • 3 min read • Tue, 24th Mar 2026

Clear Mountain Bank adopts Alkami digital platform

Clear Mountain Bank rolls out Alkami's digital platform to modernise services, add data-led marketing and rival larger lenders' tech.

Global Stories

Customer Analytics stories

By Regine Laguilles • 5 min read • Thu, 25th Jun 2026

McKinsey says AI could transform marketing but firms lag

Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.

Partner Programmes

Countly joins ClickHouse's House Mates partner programme

Faster, more reliable processing for large analytics workloads is driving Countly's closer ties with ClickHouse as data volumes keep rising.

By Mark Tarre • 4 min read • Tue, 2nd Jun 2026

By Sean Mitchell • 4 min read • Wed, 27th May 2026

SourseAI strikes New Zealand telecoms deal with 2degrees

The deal gives 2degrees specialist predictive analytics to help lift campaign conversion, curb churn and grow customer lifetime value.

Customer Relationship Management

SugarAI rebrands CRM around precision selling with AI

Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 13th May 2026

Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • Wed, 13th May 2026

By Sean Mitchell • 4 min read • Mon, 11th May 2026

RingCentral wins Metrigy top provider awards in CCaaS

Customer experience buyers are rewarding platforms that tie service quality to revenue gains, with RingCentral standing out in Metrigy's latest study.

Customer Experience

SAP & Google Cloud expand AI partnership for marketers

Marketers could soon cut manual campaign work as SAP and Google Cloud link customer data and AI agents across both platforms.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Apr 2026

Amperity expands Australian operations with AWS rollout

Australian retailers and other regulated firms can now keep customer data in-country as Amperity adds AWS hosting in Sydney and Melbourne.

By Greg Brown • 5 min read • Wed, 1st Apr 2026

5 mobile-first strategies to ensure contact data quality

Poor mobile data quality can cost retailers deliveries, revenue and loyalty as shoppers switch devices and systems leave records incomplete.

Data Protection

Bedrock expands ArgusAI for AI agent risk oversight

Bedrock expands ArgusAI to map AI agents, MCP servers and Snowflake Cortex access, promising unified oversight of enterprise AI risk.

By Mark Tarre • 5 min read • Sat, 21st Mar 2026

Stories from Other Regions

Customer Analytics stories

By Sofiah Nichole Salivio • 4 min read • Last month

Crescendo appoints Andy Lee as Chief Executive Officer

The move signals a push to win larger enterprise clients as the company seeks to replace fragmented customer service systems with AI-native software.

By Mark Tarre • 3 min read • Mon, 29th Jun 2026

Bentley teams up with Capgemini on digital overhaul

The carmaker aims to streamline production and back-office systems as it pushes data and AI into its Crewe Dream Factory project.

By Mark Tarre • 4 min read • Fri, 29th May 2026

Australian AI marketing benchmark expands with Kantar

Rising participation shows Australian marketers are now focusing on governance, workforce readiness and scaling AI beyond early trials.

By Mark Tarre • 5 min read • Mon, 25th May 2026

AI tools cut hospitality bookkeeping pressure in Australia

Tight margins and labour shortages are pushing cafés, restaurants and bars to automate receipts and invoices, cutting hours of admin work.

By Billy Loizou • 6 min read • Tue, 12th May 2026

Amperity martech leader reveals 'secret sauce' to marketing in the moment

Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.

By Sofiah Nichole Salivio • 3 min read • Mon, 11th May 2026

Melbourne supermarket chain overhauls systems with AIBUILD

Melbourne supermarket network uses AIBUILD to connect sales, stock and deliveries, with real-time systems now handling more than 2,000 orders a day.