Customer data Stories - Page 3

American Stories

Customer data stories

Forcepoint appoints Vincent Merlin as Marketing Chief

As AI security spending rises, the cybersecurity company has hired a veteran marketer to shape its pitch on data control and governance.

By Sofiah Nichole Salivio • 3 min read • Last month

Customer Relationship Management

Attentive launches AI Grow to boost email sign-ups

Retailers may lift sign-ups from existing traffic after beta tests showed a median 25% increase in email and SMS subscriptions.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Customer data stories

Data Analytics

The importance of data enrichment in financial services

Verified records can sharpen lending, fraud and compliance decisions, while enrichment on faulty customer data can simply scale the errors.

By Edmund Ng • 6 min read • This month

Digital Transformation

Gartner: firms shift growth to monetisation & platforms

Large firms are increasingly squeezing more revenue from existing assets as product innovation loses edge to copycat rivals and tighter capital scrutiny.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Robotics

AI visibility becoming the new boardroom blind spot

As autonomous tools spread through workplaces, security teams are struggling to track who can access HR, finance and customer data.

By James Ross • 4 min read • Last month

Fintech

Why Customer Due Diligence (CDD) Starts With Clean Data

Poor data can make sanctions and identity checks miss real risk, leaving banks open to penalties, remediation costs and reputational damage.

By Shivani Pimpili • 6 min read • Last month

Software-as-a-Service

Auxia launches Agent Studio for AI marketing workflows

Marketers could cut manual campaign work as Auxia links AI agents to existing tools, after surpassing 200 billion personalisation decisions.

By Mark Tarre • 3 min read • Last month

Software-as-a-Service

Thomson Reuters launches its first in-house AI model

The legal and tax publisher is aiming to cut reliance on third-party AI systems while keeping sensitive customer data under its own control.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Data Protection

Why banks should bet on digital identity, not super apps

Banks could turn trusted identity checks into a new revenue stream as EU rules open the door to wider use of digital credentials.

By Giesecke+Devrient • 5 min read • Last month

Fintech

4 practical tips for maintaining data quality

Bad records can drive up costs, hurt compliance and damage customer service unless firms keep data accurate as it changes.

By Shivani Pimpili • 4 min read • Last month

Customer Experience

Cross-border checkout has a data quality problem

Poor data at checkout is fuelling cost surprises, missed deliveries and fraud fears that are turning many cross-border shoppers away.

By Edmund Ng • 5 min read • Last month

Data Protection

5 common data governance pitfalls and how to fix them

Weak governance leaves firms exposed to compliance risk, duplicate records and faulty decisions as data volumes keep rising across departments.

By Bobby Joseph • 5 min read • Last month

Stories from Other Regions

Customer data stories

Data Protection

SentinelOne brings Prompt Security to AWS Sydney for AI sovereignty

Local hosting in Sydney eases compliance worries for Australian firms using AI tools that may expose prompts, code and credentials.

By Mark Tarre • 4 min read • This month

Software-as-a-Service

Salesforce & Anthropic launch Claudeforce partnership

Sales teams will soon be able to query live Salesforce data inside Claude as the pair deepen an AI tie-up across CRM and Slack.

By Sean Mitchell • 4 min read • Last month

Data Analytics

AI adoption rises as Australian firms mine contact data

Businesses can uncover hidden service failures and improve customer loyalty by analysing contact centre interactions at scale with AI.

By Phong Bui • 4 min read • Last month

Data Protection

Qualcom lifts Northern Ireland revenue 30% on retail demand

Retailers' shift to secure digital payments and ordering systems helped lift annual revenue in Northern Ireland by 30%, with five jobs added.

By Sean Mitchell • 3 min read • Last month

Software-as-a-Service

The most positive question: How will your tech upgrade fail?

Businesses risk costly disruption if they upgrade systems for flashier features without testing integrations, compliance and day-to-day workflows first.

By Dev Punjani • 5 min read • Last month