Customer data Stories - Page 4

American Stories

Customer data stories

DevOps breaches hit tech firms in trust chain attacks

Tech and software groups are most at risk as breaches, supplier access and stale credentials let attackers reach source code and customer data.

By Mark Tarre • 4 min read • Last month

Data Protection

AI tools reshape US consumer loyalty, Amperity says

As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.

By Sean Mitchell • 3 min read • Last month

Data Protection

Before you hit send: The growing role of email verification in compliance

Cleaner lists can cut bounces, protect sender reputation and help marketers meet GDPR and CAN-SPAM obligations before campaigns go out.

By Edmund Ng • 6 min read • Last month

Data Analytics

Paytronix says geofencing drives new convenience revenue

Most geofenced food sales are additive revenue, with convenience stores also seeing bigger baskets and more frequent visits from app users.

By Sean Mitchell • 4 min read • Last month

Global Stories

Customer data stories

Customer Experience

Talkdesk launches AI agent builder for customer teams

It could cut customer service AI deployment from weeks to hours, while keeping human approval and oversight before agents go live.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Customer Relationship Management

Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge

Poor contact data can undermine AI outputs at scale, making upstream verification more important than prompt tweaks for compliance and accuracy.

By Edmund Ng • 6 min read • Last month

Customer Relationship Management

SAP study finds AI agents shape Gen Z buying decisions

Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.

By Sofiah Nichole Salivio • 3 min read • Last month

Software-as-a-Service

Candescent names Jason Edelboim as Chief Executive Officer

The banking software group is betting on AI-led growth as it seeks to expand its reach across more than 1,300 institutions.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Software-as-a-Service

Backbase buys Kasisto to bolster banking AI platform

Banks could gain a single AI system for customer requests, as Backbase folds Kasisto's tools into its software and boosts its US reach.

By Karen Joy Bacudo • 3 min read • Last month

Data Protection

NCC Group backs CREST AI Charter for cyber security

Customers may see clearer safeguards as cyber security firms adopt AI, with NCC Group joining a charter setting standards for oversight and transparency.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Your marketing problem isn't data overload, it's inaction

Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.

By Bridget Perry • 6 min read • Last month

Digital Transformation

UiPath assisting One NZ on journey to become AI leaders

Strict controls are now central to One NZ's AI push as it guards customer data and avoids costly errors in billing and finance.

By David Shilovsky • 6 min read • Last month

Data Analytics

Marketplacer joins Snowflake programme for marketplace data

Retailers can tap seller and customer data without duplicating systems after Marketplacer expanded its integration with Snowflake's AI Data Cloud.

By Mark Tarre • 3 min read • Last month

Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Last month