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Influencer Marketing Stories - Page 8

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Influencer Marketing stories

Xsolla & KRAFTON launch Abyss of Dungeons direct Web Shop
Gaming

Xsolla & KRAFTON launch Abyss of Dungeons direct Web Shop

Xsolla and KRAFTON have launched a dedicated Web Shop for Abyss of Dungeons, enabling direct in-game purchases and exclusive content outside app stores.

By Kaleah Salmon • 3 min read • Thu, 7th Aug 2025
Five key trends reshaping eCommerce marketing for 2025 revealed
Data Analytics

Five key trends reshaping eCommerce marketing for 2025 revealed

Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.

By Shannon Williams • 5 min read • Thu, 3rd Jul 2025
Onlyfans models need PR people too, the latest move
Marketing Technologies

Onlyfans models need PR people too, the latest move

Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.

By Sean Mitchell • 4 min read • Wed, 2nd Jul 2025
PIXI unveils AI platform to transform luxury travel content
Robotic Process Automation

PIXI unveils AI platform to transform luxury travel content

PIXI launches AI platform to transform luxury travel marketing, offering hotels and advisors instant access to curated, secure visual content globally.

By Jed Nykolle Harme • 5 min read • Sat, 21st Jun 2025
Video & influencer strategies seen as key for B2B marketers
Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025

Stories from Other Regions

Influencer Marketing stories

YouTube launches new hub to boost brand-creator ties in Canada
Marketing Technologies

YouTube launches new hub to boost brand-creator ties in Canada

YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.

By Jake MacAndrew • 3 min read • Thu, 25th Sep 2025
Poor stock planning costs UK retailers GBP £15 billion a year
Customer Experience

Poor stock planning costs UK retailers GBP £15 billion a year

Poor stock planning costs UK retailers GBP £15 billion yearly, with 41% of consumers vowing never to return after repeated stock shortages.

By Kaleah Salmon • 4 min read • Wed, 17th Sep 2025
Melissa Verner Green appointed WSM Sports General Manager
Digital Media

Melissa Verner Green appointed WSM Sports General Manager

Melissa Verner Green has been appointed General Manager of WSM Sports to drive growth and athlete partnerships within the Launchd Group's expanding sports division.

By Melvin Hipolito • 3 min read • Tue, 9th Sep 2025
L'Oréal Paris tops UK social media beauty ranks with GBP £238.5m EMV
Instagram

L'Oréal Paris tops UK social media beauty ranks with GBP £238.5m EMV

L'Oréal Paris leads UK beauty brands on social media H1 2025, with GBP £238.5m EMV on TikTok and GBP £28.6m on Instagram, surpassing Charlotte Tilbury.

By Kaleah Salmon • 3 min read • Tue, 9th Sep 2025
Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark
Marketing Technologies

Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark

Swedish software firm Flowbox has acquired Danish influencer platform Dreaminfluence, boosting its European customer base past 1,000 and nearing EUR €9 million revenue.

By Kaleah Salmon • 4 min read • Tue, 9th Sep 2025
Peer reviews surpass influencers for UK shoppers' purchase decisions
Customer Experience

Peer reviews surpass influencers for UK shoppers' purchase decisions

Peer reviews and user-generated content now influence 65% of UK shoppers, surpassing celebrity endorsements in shaping purchase decisions, finds Akeneo study.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Marks & Spencer leads social media in back-to-school campaigns
Instagram

Marks & Spencer leads social media in back-to-school campaigns

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
Australia's top food influencers earn up to AUD $18,401 per post
Marketing

Australia's top food influencers earn up to AUD $18,401 per post

Australia's top food influencers earn up to AUD $18,401 per post as TikTok and Instagram redefine how Aussies discover meals and dining spots.

By Melvin Hipolito • 4 min read • Tue, 19th Aug 2025
THG Commerce named TikTok Shop Partner in social retail push
eCommerce

THG Commerce named TikTok Shop Partner in social retail push

THG Commerce has become an official TikTok Shop Partner, enhancing its social commerce services to help brands sell directly on social media platforms.

By Kaleah Salmon • 3 min read • Mon, 18th Aug 2025
Launchd acquires Hoozu to strengthen global creator strategy
Marketing Technologies

Launchd acquires Hoozu to strengthen global creator strategy

Launchd has acquired Australian influencer agency Hoozu to boost its global creator strategy and expand its influencer marketing capabilities.

By Melvin Hipolito • 3 min read • Thu, 31st Jul 2025
Homeware brands adapt as UK demand grows for outdoor living
Marketing Technologies

Homeware brands adapt as UK demand grows for outdoor living

UK homeware brands like Dunelm and Ikea adapt as demand for outdoor living soars, with Dusk seeing a 42% rise amid sunny weather and changing consumer trends.

By Kaleah Salmon • 4 min read • Thu, 24th Jul 2025
Gen Z drives renewed optimism & new demands in UK retail
Customer Experience

Gen Z drives renewed optimism & new demands in UK retail

Gen Z boosts UK consumer confidence to 28%, driving demand for personalised, authentic retail experiences amid cautious economic optimism, says dentsu report.

By Shannon Williams • 4 min read • Fri, 11th Jul 2025
Australian brands at serious risk of being crushed by global eCommerce giants, expert warns
Marketing Technologies

Australian brands at serious risk of being crushed by global eCommerce giants, expert warns

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

By Teresa Sperti • 6 min read • Wed, 2nd Jul 2025