Retail media stories - Page 4
Dentsu integrates eye-tracking data for media planning
Tue, 10th Jun 2025
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martech
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retailtech
Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.
Eagle Eye & Ecrebo partner to boost smart receipt marketing
Wed, 7th May 2025
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
Jim Kane joins Zitcha as global VP of sales strategy
Mon, 3rd Mar 2025
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data analytics
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martech
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omnichannel
Zitcha has appointed Jim Kane as Vice President of Sales - Global, aiming to enhance its retail media platform's global presence and revenue growth.
Top trends shaping retail media to reach USD $179.5bn
Mon, 27th Jan 2025
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martech
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ai
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adtech
A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.
Weee! partners with Topsort to boost retail media strategy
Fri, 22nd Nov 2024
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devops
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cx
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martech
Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.